about substance

We are a powerful crew of two with over 30 years combined experience in graphic, interactive, and content design. We also partner with development shops and other talent. Our studio is located in vibrant downtown Toronto, Canada.

Patricia Rodriguez Art Director, UX/UI Designer, Content Designer

Patricia Rodriguez portrait

Patricia cares about how things make people feel. Formally trained in art, design, psychology, and new media, she appreciates elegant design in every medium. She loves problem solving, organizing data, and making useful and delightful things.


Crispin Bailey UX/UI Designer, Digital Strategist

Crispin Bailey portrait

Crispin is passionate about design, technology, and great usability. He has over 15 years experience in graphic and interactive design, complemented by a background in project management and the humanities.